DPAA offers inspirational event celebrating personal achievement in media and sports.
COO, Mass Media, Star of Deaf World Cup on England’s Team tells her story along with agency, media leads and interactive workshop NEW YORK – March 6, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media...
Britain’s first astronaut ‘Brought to Light’ across the UK for International Women’s Day
8 March 2024: Alight Media has commissioned artist Martin Firrell to create ‘Brought to Light’ – an annual series of public art across digital billboards and 6 sheets, highlighting lesser-known stories of social value. The first artworks under the ‘Brought to Light’...
LIVE UPDATES
- How to get the most out of your DOOH campaigns with enhanced targeting and attribution (Broadsign on OpenMic)
- McDonald’s apologizes for global system outage that shut down some stores for hours (BNN Bloomberg)
- Digital signage failure causes thousands of McDonald’s to close for a few hours (AVInteractive)
- Key-Copying Kiosk Company Has Ad Network Of More Than 4,200 Screens In US Retail
- OOH audience: Transit trips up in Q4 2023, but still below pre-covid level (Billboard Insider)
- How to get the most out of your DOOH campaigns with enhanced targeting and attribution (Broadsign on OpenMic)
- McDonald’s apologizes for global system outage that shut down some stores for hours (BNN Bloomberg)
- Digital signage failure causes thousands of McDonald’s to close for a few hours (AVInteractive)
- Key-Copying Kiosk Company Has Ad Network Of More Than 4,200 Screens In US Retail
- OOH audience: Transit trips up in Q4 2023, but still below pre-covid level (Billboard Insider)
ABOUT US
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while exploring the growing role of #DOOH in today’s Omnichannel mix
Membership in the global DPAA community brings many business acceleration benefits, including a wide array of products such as DPAA Short Connects interview series, DPAA Homeroom educational seminars, DPAA Town Hall private member events, DPAA DOOHDavos leadership seminars and DPAA Task Force special initiatives including our WE.DOOH women’s empowerment initiative.
DPAA provides a forum for global collaboration between digital networks, ad tech firms, research companies, content providers, media agencies and advertisers. DPAA members have access to our extensive database of: research; best practices and case studies; tools for planning, training and forecasting; social media amplification and news circulation; insights on software and hardware solutions; and further integration into the global advertising ecosystem.
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